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Anu Watson

I am 39 years old native of Finland but resident of UK for the past 18yrs residing in the North-East of England. I am the founder of Sisu PT and an AG triathlete, but I also work as a corporate evaluation and research specialist. I love all things swim, bike, run and gym but when I am not doing all that I spend time watching sci-fi movies and reading books. I have been working in the health and fitness industry for over 18+ years and specialise in supporting everyday athletes on strength, fitness and nutrition for their sport. I have experience of working with individuals of range of abilities and skill levels from beginner to experienced (both groups and individuals). 


As a coach I am there to guide and provide support, but the athlete is firmly in the driving seat. My coaching philosophy is underpinned by SISU - an action mindset that is about determination, courage and resoluteness in the face of adversity which enables individuals to see beyond their present limitations and into what might be. Taking action against the odds and reaching beyond observed capacities (definition by Emilia Lahti, Sisu scholar). It fills my heart with joy to work together with everyday athletes to empower the development of resilience and adaptability for their sport in a manner that is sustainable within busy lives and competing commitments. 

I am a qualified personal trainer, nutrition and group exercise coach


If you want to get in touch with Anu, please email her and

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